Sperm Positive

Sperm Positive, the worlds’ first HIV Sperm Bank was launched on Wednesday 27th of December as a run-up to World AIDS day highlighting how HIV medications have changed the face of HIV.

This was a collaboratively initiative between the New Zealand AIDS Foundation, Body Positive and Positive Women Inc. together with marketing agency, DDB and publicist Mango.

The focus of the campaign was to educate people about U=U (Undetectable =Untransmittable). Terminology quite well known within the HIV sector but not in the general community. The focal point of the campaign was a website with a hero video, personal stories and lots of information about how U=U has changed HIV.

Click HERE to go to Sperm Positive website.

The campaign was a little edgy but overall it was picked up by nearly 300 news agencies around the world including the Guardian, The Independent, BBC, CNN and many more big international news agencies.

Having children was once something many people living with HIV did not think could happen. A 2018 Colmar Brunton poll done in Aotearoa indicated 88% of people would feel uncomfortable having a sexual relationship with a person living with HIV. Hopefully, the campaign will help to change those kinds of mindsets once people know a person with an undetectable viral load, cannot sexually transmit HIV when having condomless sex.

Since the Campaign website was launched, 13 men have come forward to be donors and 9 women as recipients.

A HUGE shout out to all the people living with HIV who gave feedback, who took part in the video and as spokes-people for the campaign. A true GIPA/MIPA project.